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Learn about the top pet industry trends.
What We Do at Pawsible Marketing

We work very closely with our clients to customize a marketing strategy and implementation plan that fits their specific goals and objectives. We coach our clients on the latest and most effective marketing techniques in the pet industry; as well as help them implement their marketing plans and strategies. Find out how we can help your pet business.

About Our Clients

Pawsible Marketing is proud of the work we do for our clients. Please check out just a few of the testimonials we have received over the years, visit our clients, read the case studies on our home page, and learn more about their successes working with Pawsible Marketing.

Learn More About Us

With over 20 years of marketing experience and over seven years experience in the pet industry, we are pleased to put our skills and experience to work for you to deliver custom, budget-friendly, and highly effective marketing efforts that will help your pet business reach the next level. Read more.

About Us

JoJoGracieLeslieLeslie May, founder of Pawsible Marketing, is a successful veteran marketer who began her own consulting business in 2002 helping technology companies with marketing strategy and branding.

With 20+ years in marketing, in 2006, her love of animals and growing menagerie of cats and dogs was the inspiration to take her firm, Pawsible Marketing, into a branded niche service exclusively helping owners of pet-related businesses with all their marketing needs.

With branding as her passion, Leslie has been featured in Entrepreneur Magazine’s Entrepreneur.com, article, “10 Branding Successes (and How They Did It),” listed as one of Entrepreneur Magazine’s 100 Brilliant Ideas, featured as one of “12 Amazing Pet Lifestyle Experts” in American Dog Magazine and most recently was highlighted in the book “Entrepreneurial Women: New Management and Leadership Models”.

Leslie is frequently sought after as an expert in pet business marketing and has been featured in articles in Adweek, Pet Business Magazine, Supermarket Magazine, Buzzfeed, Washingtonian Magazine, The Daily Beast, USAToday, Newsweek, Pet Product News International, Petfood Industry Magazine, Pet Age Magazine, Fox Business, Entrepreneur Magazine, The Bark, Modern Dog and more.

RoamEO SeekR
Pettronix turned to Pawsible Marketing to create a new marketing strategy, branding, positioning and product name for the relaunch of their RoamEO SeekR GPS and Satellite based pet tracking system.
Snaggle Foot
Snaggle Foot Dog Walks and Pet Care turned to Pawsible Marketing to re-vamp their entire marketing effort and franchisee communications in order to further their end user client base.
When launching a brand new dog treat, HavePaws turned to Pawsible Marketing for a full branding, packaging, positioning and marketing strategy to launch their product to the US market.
With a new product coming to market, Pawsible Marketing assisted My Clever Dog by developing a full branding and marketing strategy to launch their new Schnuzzle dog toy in the US in 2015.
Brand Building and Strategy
Pawsible Marketing led a full re-branding of the SeaPet line of products with full re-packaging, new website management, sell sheets and trade show development to completely re-launch the SeaPet brand to the consumer and wholesale marketplace.
Earth Heart
Pawsible Marketing worked with Earth Heart to design a fully customized, well-rounded and fully integrated marketing and branding strategy, helping them achieve significant sales increases, while also reducing marketing expenditures.
Integrated Marketing and Strategy
Pawsible Marketing led a full launch and rebranding of Aromalettes with enhancements to their website, a full public relations campaign, social media, trade shows, and the development of a pet rep and distributor network designed to bring this newly-developed product to market. and build and increase sales and revenue.
Brand Building and Strategy
Pawsible Marketing led Fido Fashion and MagneClip from start-up through launch, ultimately helping them secure a major US retailer, as well as deals with many small to mid-sized pet stores in the US and abroad.
Increase Sales and Revenue
Pawsible Marketing guided us through the infancy stages of our fledgling company, helping us understand that companies don't survive on just hopes and dreams, but on real hard market data, strategy and product positioning. Leslie helped us grow from courtesy buys from friends and family to negotiating purchase orders in the thousands. She not only helped us grow into business owners, but has also been an invaluable friend. I couldn't recommend Pawsible Marketing more, if you want your brand to be a serious player in the pet market, Leslie is the one to go to.
Noah Falkie / Have Paws
The creative ideas Pawsible Marketing applied to my website project proves their ability to think outside the box. Their knowledge of SEO, and skills in website marketing, are nothing short of amazing. I can't thank Leslie enough for getting Brainy Bones to the top of Google's 1st page.
Michael Conde / Brainy Bones
Leslie has helped me from a start up go through some basics, then over months built up to getting me into US retailers. Her contacts, advice, online marketing and writing skills have been invaluable. Any start up in the pet industry would be wise to call and hire her, and more importantly do what she says.
Lucy Mitchell / Fido Fashion
The top pet industry trends for 2015

Don’t miss our extensive article focusing on the “Top Pet Industry Trends for 2015.” It’s packed full of information to help you market, sell, brand and position for the future of your pet business.

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